Real campaign produced with X-Celant
One brand. Four films that look nothing alike.
Official English Skillwisy campaign, recut on August 23, 2026 on screens of the application itself, supplied by the girl who built it, and on brand-approved graduation photographs. Three American voices, one original song, the logo in its own colours, every shot cut on the word spoken or sung and framed so that the writing on screen can be read. No synthetic people, no invented testimonial, and no figure the site does not publish.
Rereading does nothing. Here is what does.
Fifteen seconds for a feed: the refusal, then four of the product's own screens, each held long enough to read. Add your notes, answer the question it wrote from them, earn the Sparks, take care of the pet.
- Format
- 9:16 · 15 s
- Voice
- ElevenLabs · Liam
Real medals, a real award, and a thirteen-year-old
Thirty seconds, square, patient: her graduation, the medals and the award in macro, her own sentence set in serif, then her application answering for itself, screen by screen.
- Format
- 1:1 · 30 s
- Voice
- ElevenLabs · Sarah
The whole study system, in one minute
A minute of landscape for a site or a pre-roll, cut on the product's own screens: the revision sheet it writes from your notes, a question drawn from them, the answer you missed coming back tomorrow, eleven song styles, the free touch typing course, the homework photo inbox, the note check that runs before anything is built, the pet, and all three tiers.
- Format
- 16:9 · 60 s
- Voice
- ElevenLabs · Eric
A hook you can sing back after one play
Skillwisy turns a page of notes into a song in eleven styles and asks the student to sing along, then fill in the blanks. So the advertisement is a song, and the lyric lights up word by word from timings measured on the vocal itself: what is written is what is sung, to the centisecond. The second time the hook comes round, one word is held back and the viewer finishes the line. The last line says that the song they just heard is what the app does with their homework.
- Format
- 9:16 · 32 s
- Voice
- ElevenLabs Music · original song